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The Business of the Moon

When we look at the Moon is a personal chart, what we are looking at is the first ever role model that we have a bond with, the mother figure, the one that nurtured us. This experience obviously has an effect on the way we relate to the world in general.

ArtemisLikewise when we look at mundane/business astrology, the Moon placing, along with the ascendant, shows how the wider world perceives the country or business. The Moon therefore, is indicative of the customer base, our employees and the World at large and how it perceives the business.

When we look at the personal chart of the business owner, we can see the type of person that will be emotionally drawn to them and will ‘get’ them so it is good to look at the owners chart and see where your client base will sit.

This doesn’t mean that, for instance, if you have Moon in Virgo, you can only ‘sell’ to Virgos. You need to look at what ‘Virgo’ represents which is vocation, healing, efficiency, farming and agriculture and so on and so on.

We can also look at the Moon to gain guidance on the way you market yourself. In this instance see which house it is in should also be looked at. Say 11th house, clubs and societies, so go out to groups of people to talk to them. If it’s in 10th house, think big and do press releases. In the 9th or 3rd house the written word will work best.

Working with the Moon and Mercury in the chart it can give a pretty good idea of the most effective way to market yourself.

The Moon shows in both the personal and business charts, how you can appeal to the masses effectively as well as how you relate to employees. It is an essential for consideration when looking into a business chart.


In the midst of winter, I found there was, within me, an invincible summer” Albert Camus

When things aren’t going well, it is not the time to give up, but to step back, review and regroup. There may be things you do have to give up, but once you have released them you could discover that not only were they not helping but were actually hindering your grown and development. Making a conscious decision to step away from the problem will help you look at it from a different angle. Don’t be afraid to let things take their course before acting or making a decision because you just might find that they end up exactly where you want them to.