The Business of the Moon
When we look at the Moon is a personal chart, what we are looking at is the first ever role model that we have a bond with, the mother figure, the one that nurtured us. This experience obviously has an effect on the way we relate to the world in general.
Likewise when we look at mundane/business astrology, the Moon placing, along with the ascendant, shows how the wider world perceives the country or business. The Moon therefore, is indicative of the customer base, our employees and the World at large and how it perceives the business.
When we look at the personal chart of the business owner, we can see the type of person that will be emotionally drawn to them and will ‘get’ them so it is good to look at the owners chart and see where your client base will sit.