The planet Mercury is considered one of the most important when taking into account the way we communicate. In a natal chart it shows how we communicate with others, our thought processes, how we process information and how we learn. Within a business, this can be broadened to look at the telephony, emails and other communication technology, the type of message that is sent out and the type of people who will engage fully with that message.
Communication is probably the key to successful business practice, and whether we are selling a product or service, dealing with complaints or marketing, it is important to consider the best way to do this.
We can look in the personal chart of the owner/director of the company and the company chart in order to gauge the how, what and where of communication.
The sign that the planet is in gives an indication of how the communication is seen in the outer world and it is important to make sure that it is as well placed as possible for the business and the people that are served. This placement can have both negative and positive connotations, for instance, in an air sign Mercury can be enthusiastic but also lost in a cloud of verbosity. Alternatively in a water sign, the expression is emotional, which can be empathetic and healing, but also a bit vague and woolly. Earth signs can be pragmatic and to the point but a little boring and in Fire communication can be inspiring but also bombastic. Knowing this can help to temper the way communications are handled
The aspects from other planets show where the different energies can be brought in and so on. However, and probably most importantly, the Sun in the company chart always denotes head of the company and as Mercury is never far from the Sun, it is obvious that the head of the company HAS to be the mouthpiece and therefore their chart should be studied to give guidance for the best way to communicate at all levels.
Again there are plenty of hints and tips about on what you can do in order to market your business, communicate with your customers and other requirements, but are they best for YOU? Mercury’s placing can guide you on the best ways to get your message out there and make people notice you; after all, Mercury is the Messenger of the Gods.
The only man who never makes a mistake is the man who never does anything. – Theodore Roosevelt
Try something new. It doesn’t hurt to have a go, if you have never tried it before see if it works for you. It doesn’t have to be expensive or take a lot of effort but just seeing what another road can offer could pay dividends. If it doesn’t work then you have learnt a valuable lesson or you can try it another way. Changing your perspective can open up vast new vistas